EM
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Strategy · Execution · Integrity
Business Consultant & CEO
Miami, FL
About

I spent nearly 15 years leading commercial efforts for heavy-lift and dry bulk carriers for A-class global brands in the maritime sector. My work covered freight trading, risk management, business development, spot trading, COA development, and charter party negotiations. That experience taught me how to build profitable operations under pressure and a high level of complexity.
During that time, I was simultaneously building Elda Silva Studio & Medspa, a luxury beauty business in downtown Miami. For nearly 10 years I grew it from the ground up into a seven-figure operation. Since 2025, this has been my full focus. Every system we use, from pricing to client experience to team development, was designed to grow without cutting corners on quality. Now I apply that same discipline to help other service businesses.
I earned an MBA from Copenhagen Business School. My approach is simple: get the right clients through the door with smart advertising, deliver honest value so they stay, and build systems that let the business grow without burning out the founder. I believe the best client acquisition strategy is integrity.
Expertise
Running ads that bring in qualified leads, not just clicks. I focus on cost per acquisition, targeting, and turning ad spend into real appointments.
Shortening the path from first contact to paying client. I look at every step in the sales process and remove friction so more leads convert faster.
Teaching teams how to sell with confidence and honesty. No pressure tactics. Just clear communication of value that makes the client feel good about saying yes.
Keeping clients is cheaper than finding new ones. I help businesses build retention systems rooted in honest value delivery, not gimmicks or discounts.

Connect
I have learned through the years that the path forward is not always clear. The things you need to do next are not always obvious. And sometimes asking for help is exactly what gives you the keys to take that next step.
I believe in aiming high and achieving your goals through integrity. That is how I built my business. And from time to time, I open a few spots each month to sit down with business owners near my circle who need direction. I have already done the research. And I have already tested what works and what does not. My goal is to save you time by cutting straight into what you need to do.
After the call, you walk away with a clear path toward reaching your revenue goals.